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Technology Innovations that Are Changing the Sports Betting Industry in the US
Photo: Technology Innovations that Are Changing the Sports Betting Industry in the US

Technology Innovations that Are Changing the Sports Betting Industry in the US

Sports betting in the US has been subject to a variety of legal restrictions. According to The Professional and Amateur Sports Protection Act of 1992, sports betting was effectively outlawed nationwide. However, since 2018, a total of 36 states have fully legalized sports gambling. What’s more, it’s expected that 3 more countries will join them by the end of this year.

Naturally, this has led to a significant influx in both sports bettors and service providers looking to join in on the action. And thankfully, nowadays, the industry has not only experienced a significant growth but also had the opportunity to do so with the help of various modern technology solutions.

Here, we’ll explore just some of them.

Easier access to betting services

Now that sports betting has been legalized in the majority of countries, providers are looking to make accessing their services easier than ever. That’s why many sportsbooks across the US now rely on services like PayPerHead software for bookies, as well as include various payment methods, to name a few. Mobile sports betting has also seen a rise in popularity, with more and more bettors looking for opportunities to place their wagers on the go. 

More seamless licensing and security implementation

Another perk that modern technology has brought to the world of sports betting is easier licensing. Since everything is nowadays handled online, and significantly quicker than it used to be, new sportsbooks can easily apply for licenses and go through the entire process without much hassle. 

On top of that, finding and implementing the right security solutions and protocols is way more reliable than it used to be. With so many modern security options and features both sportsbooks and bettors can rely on, it is nowadays far easier to ensure everyone stays safe online. KYC policies and AML systems can protect sportsbooks from malicious attempts, and solutions like VPN and SSL certificates help ensure users that all of their private data remains private and properly protected. 

Greater variety of options

Easier access and greater security aren’t the only perks brought forth by the use of modern technology. Live streams, in-game betting, live betting options and various platforms that offer in-depth analysis are also certainly worth mentioning. For instance, bettors can nowadays easily choose to watch NFL games live and place best as the action unfolds. The variety of bets offered is another factor that significantly contributes to the rise of sports betting across the US. 

Additionally, finding reliable information regarding draft do-over, mock drafts, player form and team performance can now be done with just a few simple clicks.

Improved user satisfaction

Last but not least, it’s important to talk about all of the tech innovations that helped boost user satisfaction. Even though some people may take video quality and resolution for granted, we now have the option to watch live games broadcasted in the highest possible resolution and great quality. 

Aside from the games and matches, bettors now have access to AI chatbots that can help them quickly and easily solve any issues they may be experiencing. Bonuses and special promotions are commonly offered by modern-day sportsbooks to welcome new bettors, which also greatly contributes to the overall satisfaction. And, as mentioned earlier, improved security, as well as user and data protection shouldn’t be neglected either.

With all of the technological advancements we’ve seen so far and all of the improvements they’ve made in the sports betting industry in the US, as well as world wide, it’s safe to assume that things will only continue to improve and expand. And with more and more states working towards legalizing sports betting, it’s more than likely that the growth of the industry is only going to continue for the foreseeable future.