How the Eagles Generate Revenue Without the Super Bowl
The 2025 win at the Super Bowl was a masterclass in how to generate revenue for the Eagles. One million fans hit the streets, pouring money into local businesses. Happy hours started early as the victory parades began. Projections from Xavier University suggested the income from the Eagles to be around $1.2 billion in revenue that year.
Even sports stores felt the boost, with branded merchandise and clothing selling out fast. Howie Roseman managed to transform his team from having eight to ten NFL draft picks - even though the team's overall ranking was fairly average - and their performance absolutely paid off. Yet the question remains: how do they make money if they don't manage to reach that all-important Super Bowl?
National Revenue
National revenue is given to teams by the NFL. Gaining access to these financials is tough, as most of these teams are private. However, one is a public entity, the Green Bay Packers. Thus, many people use its public accounts to check how much income is made from various sectors.
What can be gleaned is that the NFL shares around $8.78 billion in revenue among all 32 teams. This equates to around $274.3 million for each, including the Eagles. Back in 2013, this figure stood at $187.7 million, marking an increase of 33%.
This is made through various deals, like sponsorships and sales of the license and branding. The NFL has no problem aligning itself with modern rising sectors, such as gambling companies. It has a deal with Aristocrat Gaming to make NFL slots, even supplying the Super Bowl licenses. Several major casinos that have them are available in Pennsylvania, though each has varied game selections and bonus structures. So far, there are no plans to create slots based on individual teams and how much they would get if this happened. However, it is not out of the realm of possibility.
Local Revenue
Local revenue comes from the team's own profits. This may include ticket sales and merchandise, along with sponsorship and advertising.
Average ticket prices have been on the rise for years. They stood at $139 in 2023, up from $69 in 2010. Yet the last season tickets were an eyewatering $475, the highest in the NFL. This is tough for fans, when you consider the average price for a Cleveland Browns ticket is $158. This was in a year when average ticket prices dropped slightly across the board.
In 2022, average attendance was 67,594 per game, bringing matchday totals to $170 million. In 2025, average attendance moved to 69,879 attendees per game, up slightly. With the average ticket price, this would bring income to around $33,192,525. For 2025, the team had a total of 559,032 spectators across the season and was 12th in the attendance rankings.
All of this is only relative to what the club is making, however. High figures are less appealing if costs are equal or even more. The operating income of the Eagles, according to Statista, has fluctuated greatly over the years. In 2024, it was $117 million, yet just two years before, in 2024 it stood at $187 million. Compare these figures to 2002, when it was a paltry $3.9 million.
Thus, the finances for the company remain strong, despite the lack of a Super Bowl appearance. Yet the high ticket prices may have an adverse impact as disposable income hits US households.